Background: Such Video has been in business for 36 years. In 2005, Karen became a partner, though she has been with the company for 22 years. The purpose of the project is to rebrand Such Video through a new name and visual identity, rethink positioning, and refocusing on the organization’s mission, values, and vision.

Goal: Develop a new brand identity that honors a long history and a great reputation while positioning the company for future growth.

Audience: Existing clients, both direct-hire clients & agencies, friends, neighbors, and influencers, new prospects looking for expert-level video production, with a soft lean towards for-profit advocacy, and corporate non-profit clients.

This project was completed while employed at Redhead Design Studio.

Render Studios