art direction, publication design
College of Agriculture & Natural Resources at Michigan State University (CANR)
Background: The client uses the publication as a communication tool for storytelling and relationship building.
*I was a part of the 2nd and 3rd year publication design (as shown)
Goal: Create an annual report that advocates for the college and all they do. This includes directing a photoshoot for the cover and internal feature article.
Audience: Donors, alumni, potential donors–have an interest or stake, not necessarily alumni.
This project was completed while employed at Redhead Design Studio.