College Advising Corps
art direction, collateral, website design
College Advising Corps at Michigan State University
Background: The mission is to provide guidance to low-income, first-generation, and underrepresented students by helping them successfully navigate through the college enrollment process. Our college advisers support students in planning their college and scholarship searches, completing admissions and financial aid applications, and selecting the postsecondary institution that best matches their career objectives.
Goal: To have a user-friendly website that effectively and efficiently showcases information about the program to prospective advisers, partners, and funders, with an emphasis on appealing to program applications (current MSU students). Also to create promotional materials for trade shows and advisers.
Audience: Prospective advisers (current MSU grads), prospective partners (K-12 schools, nonprofit organizations, foundations, MSU faculty & staff).
This project was completed while employed at Redhead Design Studio.