art direction, design
The University of Michigan's Department of Social Work
Background: The department had compiled research through interviews and conversations with fathers from around the county to discuss their role, what impact they believe they have, and how they can be better parents, despite the challenges. Research has shown that the small interactions develop an emotional connection that strengthens the bond between child and father.
Goal: Develop a poster series to promote and illustrate good engagement between fathers and their children.
Audience: Parents, broad range of low-income population of Genesee County, health clinic staff, funders, and foundations.
This project was completed while employed at Redhead Design Studio.