content strategy, art direction, campaign design
Michigan Fitness Foundation (MFF)
Background: MFF would like emphasize that small, positive choices can make a big difference when it comes to investing in children's and parents' health. They wanted to refresh and replace the “They Learn From Watching You” campaign.
Goal: Develop a progressive campaign to highlight the messaging to the target audience through relatable imagery and content.
Audience: Young mothers with children, low income families pressed for time and money.
This project was completed while employed at Redhead Design Studio.