Broad College of Business

Background: The Broad went through a website relaunch 4 years ago. However, the outcome was not what the team had hoped for. With numerous websites out, (26+) and numerous content generators, the brand has become lost and diluted. Content reorganization was needed along with a brand new look.

Goal: Consolidate Broad websites into a cohesive website following a consistent look and feel as well as voice and tone.

Audience: Prospective students, mostly MBA and Executive programs.

This project was completed while employed at Redhead Design Studio.