art direction, logo design
The City of Charlotte, MI
Background: Charlotte is an energetic, collaborative, big-thinking community. It is a part of the Michigan Main Street Community and needed assistance in the midst of significant revitalization and redevelopment.
Goal: Create a new brand to help focus and support all efforts, allowing for consistent messaging and a strong foundation to build upon.
Audience: Charlotte residents, developers, investors, Lansing, and surrounding areas.
This project was completed while employed at Redhead Design Studio.